Dancing Grandmas In Disguise Invade Times Square!

Sub-Title: 
Flash Mob of "Elderly" Dancers Raise Awareness for Long-Term Care Planning and Launch $50,000 Caregiver Makeover Contest
Source: 
3in4 Need More
Published: 
05/25/2011

flash mob

NEW YORKMay 25, 2011 /PRNewswire/ -- A flash mob of "Dancing Grandmas" yesterday took over Times Square, kicking off a nationwide tour and contest to help those caring for aging parents and loved ones.

(Photo:  http://photos.prnewswire.com/prnh/20110525/NY07554)

Dancers dressed as seniors – complete with grey wigs and canes – surprised the crowd with an "impromptu" waltz, then threw off their costumes to start swing dancing. The event launched a national awareness campaign to educate Americans about planning for long-term care. More than 70% of those over 65 will require some form of long-term care as they age, such as extended nursing home stays, assisted living, home health care, and more. Yet many of these services are not fully covered by traditional insurance or Medicare.

For Fox News coverage, click here

For additional video, click here:  http://www.youtube.com/watch?v=WGwCkLb3LDs  

For photo stills, click here:  http://bit.ly/jB9jkh 

"As our population gets older and lives longer, three out of every four of us will need more than regular health care," said elder care expert and author Dr. Marion Somers, who is organizing the campaign with non-profit organization 3in4 Need More. Dr. Marion spoke from her souped-up, 50s-era Greyhound bus – parked in the middle of Times Square's pedestrian walkway. “These long-term care needs can sneak up on us as quickly as a flash mob – which is why it’s so important for Americans to plan ahead.”

The high costs of long-term care add a financial strain to the physical and emotional toll that caring for an aging loved one already brings. According to the US Department of Health & Human Services, average long-term care costs in the US are over$20/hour for home health aides, $200/day for nursing homes, and $3,000/month for assisted living. To help Americans plan ahead, Dr. Marion's bus will crisscross the country this summer to talk with seniors and caregivers. Her advice: it's never too soon to start planning for long-term care needs and costs.

As part of the campaign, Dr. Marion and 3in4 Need More are launching a nationwide "Get Your Life Back" contest to find those struggling to care for their aging loved ones. The winner will receive an ultimate caregiver makeover valued at $50,000 – including a week's worth of pampering and relaxation, an in-home safety assessment and overhaul, one-on-one coaching, and high-tech solutions to support a range of caregiving needs. To enter, visit www.3in4NeedMore.com.  

About Dr. Marion

A recognized visionary and thought leader in her field, Dr. Marion (Marion Somers, PhD) has over 40 years of experience as a geriatric care manager, caregiver, author, speaker, and teacher of all things elder care. After decades of working directly with seniors and their caregivers, Dr. Marion launched a public effort to provide practical tools, solutions, and advice to those struggling to care for our aging population. She has helped millions of Americans through her book, Elder Care Made Easier, and her web site, www.drmarion.com, as well as cross-country speaking tours, syndicated column, media appearances, and more. In addition to the Elder 411 and Elder 911 iPhone apps, Dr. Marion is currently working on a series of elder care technologies and software designed to better educate and empower America's caregivers.

About the 3in4 Association

3in4 Need More is a non-profit organization dedicated to educating Americans about long-term care planning, so they can be better prepared as they and their loved ones age. As our population grows older and lives longer, more than 70% of Americans will need some form of long-term care not covered by traditional insurance or Medicare – such as nursing home services, assisted living, home health aides, and more. With costs skyrocketing, the financial as well as emotional and physical toll of long-term care can quickly become overwhelming. For resources and information, visit www.3in4needmore.com.

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