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Nationwide Senior Talent Search Kicks Off In Los Angeles

Contest Puts the Spotlight on Seniors While Raising Awareness About Long-Term Care; Winner Gets a Year's Free Rent, Valued at $45,000
3in4 Association

Non-profit organization 3in4 Association and Emeritus Senior Living today launched the "Bring Your Talent" Senior Talent Competition – a nationwide search for America's most talented seniors and caregivers. The grand prize is a year's free rent at any Emeritus senior living community in the country (valued at $45,000), with free week-long stays for 11 runners-up. It's all part of the national 3in4 Need More campaign, raising awareness about the need to plan ahead for the costs of long-term care.

3in4 Need More's spokesperson, aging expert Dr. Marion, is touring the US in a converted Greyhound bus to discuss the emotional and financial impact of long-term care. Dr. Marion will stop at 24 Emeritus locations to host an open call for auditions, inviting local seniors and caregivers to showcase their talent for a chance to win – and alleviate their own long-term care costs. All talent acts are welcome! Those who can't try out in person can enter via Facebook by submitting a 2-minute video on the Emeritus Senior Living fan page by July 31. For details and a list of audition sites, visit www.FreeRentGiveaway.com.  

Auditions start today outside Los Angeles at Emeritus at Northridge (17650 Devonshire Street, Northridge, CA 91325). Two former Ms. Senior Californias and a former Ms. Senior Oregon will welcome local residents and perform. For all locations, Dr. Marion will give a presentation at 1 PM local time, with auditions following at 2 PM.

About 3in4 Association and Dr. Marion
The 3in4 Need More campaign (http://www.3in4NeedMore.com) is a public service and the educational component of the 3in4 Association (3in4), a nonprofit 501(c) (6) corporation. 3in4 Need More is a nationwide movement exclusively dedicated to raising awareness about the importance of planning for one's long-term care needs. Members of the campaign cross all industries, genders and age groups. 3in4 Need More's national spokesperson is elder care expert and author Dr. Marion Somers (http://www.drmarion.com), a leading authority on aging and caregiving. Dr. Marion has worked with seniors and their caregivers for over 40 years, and helped millions of Americans through her books, website, syndicated columns, media appearances, speaking tours, iPhone apps, and more.

About Emeritus
Emeritus Senior Living is the nation's largest assisted living and memory care provider, with the ability to serve approximately 49,700 residents. More than 28,000 employees support 478 communities throughout 44 states coast to coast. Emeritus offers the spectrum of senior residential choices, care options and life enrichment programs that fulfill individual needs and promote purposeful living throughout the aging process. Its experts provide insights on senior living, care, wellness, brain health, caregiving and family topics at www.Emeritus.com, which also offers details on the organization's services. Emeritus' common stock is traded on the New York Stock Exchange under the symbol ESC.

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